Whether you are a self-employed individual, a small business owner, or a privately-owned company, you may experience revenue losses in the coming months. We have been seeing alarming situations where companies are shutting down their entire business until further notice. There’s a lot of uncertainty around the potential economic impacts of COVID-19, which is certainly scary.
However, shutting down marketing operations may be a reaction that will set your business up for a long-term struggle for recovery. If you allocate a large chunk of your budget towards trade shows or events, consider transitioning towards a higher investment in internet marketing. Even if only a small fraction of your budget for events is shifted, it would translate into a massive growth online.
You may be wondering how your business can survive the economic impact of a COVID-19 outbreak, or the social distancing required to prevent one? Ecommerce or brick-and-mortar, product or service business, we are all preparing for a diﬃcult time. There are a number of benefits to using SEO for your business during this historic time. Organic search is a zero-sum game meaning that your gains or losses are exactly balanced by the gains or losses of others in the SERPs. We treat paid search and social advertising as real-time auctions, but often don’t think of natural search in this way. SEO is definitely a competitive space that requires you to continuously improve or you will fall behind.
SEO is probably the most important platform during a coronavirus pandemic. It can help your business be one of the first to return to the top of the SERPs once the uncertainty surrounding the virus is cleared. We are helping existing and new clients do everything they can to remain at the top of Google. Please call (210) 200-8924 to get the extensive experience needed to help combat the challenges that you may be facing. We will begin by checking your current website organic search rankings and proceed by optimizing them for search engines to improve the quality and quantity of your web traﬃc.
By now, you’re probably aware that SEO stands for “search engine optimization”, but may not know exactly how it works. Essentially, SEO is the “process of optimizing your website to get organic, or unpaid, traﬃc from the search engine results page”. Search engines such as Google and Bing scan or “crawl” websites to better understand what they are about in order to provide users with the best service. This practice involves delivering results that are high quality and relevant to what the user is searching for.
Like many marketing channels, SEO is a long-term and continuous process where your brand grows over a period of time. Generally speaking, you can expect to see the results in 4 to 6 months. However, the traﬃc you are getting at 6 months will typically be less than what you will experience at the 1-year mark. You will constantly be moving ahead of the competition which means that you can take the required steps to obtain a higher ranking in the SERPs.
SEO is a pull marketing channel where keywords are the pathway to attracting an audience. A prominent listing can ‘pull’ customers to you when they identify their needs in searches. The best time to do this is when your audience is well aware of the product or service you provide and seeking a supplier. Even if users are not searching for your service or product now because of the pandemic, it will still attract potential customers.
By taking a holistic approach to SEO, you’re able to create a channel for user acquisition, improve your website’s user experience, and enable faster speed for on-page content. All of these aspects will help boost your search campaign. Obviously, SEO alone cannot save a website that is generating almost 0 revenue due to an uncontrollable and external reason like Covid-19. In addition to increasing the natural visibility of your business, our campaigns may involve web authority, content marketing, technical SEO, and a strategy that helps optimize your website and increase your online presence.
The great thing about SEO is that it can help you to estimate your demand decline ahead of time. Checking impressions in Google Search Console is just one way to identify when your business may start to see a decline in sales or leads because of the coronavirus. You will have a better insight into what to expect throughout the coming weeks and months. This indication will help you to identify what elements of business you need to focus on and plan accordingly.
Creating great SEO content that is “evergreen” and not sensitive to time will benefit your business year after year. Even content about travel will get picked up on after the pandemic ends. People will have a strong desire to travel, especially after having been obliged not to leave their towns for a long period. However, creating content that is suitable for people who may be quarantined or have been advised to stay at home may help to provide your business with more attention.
You do not want to promote short-term offers that may not be redeemed. On the contrary, create content that assures people your business will be there when the crisis ends. Strengthening your focus on web marketing will enable you to maintain normality in these crazy days and will give you a competitive edge over competitors who are slow to react.