When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. People are visual. With everyone being on-the-go and accessible anywhere, mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. Interestingly, 43% of B2C and 62% of B2B marketers have rated video as an effective content marketing tactic. Yep, you read correctly, B2B marketers rate video higher for their business audience than B2C’s do for consumers. Simply using the term “video” in an email subject line boosts open rates by 19% and click-through rates by 65%. Also, online SEO ads with an attached video open at a 3X higher rate than static content ads. And, although ads should be short and impactful, informative videos can be quite long. In fact, 20+ minute videos account for 55% of total video consumption time on smartphones. If online video isn’t part of your digital strategy, it absolutely should be. We’d love to work with you.
Important to note that 70% of YouTube viewers are trying to solve a problem they are having. Instead of simply promoting a product or service, consider making a consultative video that helps consumers or business owners with a problem they are facing.