How to Avoid Wasting Money with PPC

How to Avoid Wasting Money with PPC

I work with a lot of small businesses in San Antonio that are – to put it politely – novices at managing their online Google Adwords campaigns. No matter what type of business I work with, I continue to see the same small business marketing mistakes. Here are a few to...
Google Adds Penguin Updates to Core Algorithm

Google Adds Penguin Updates to Core Algorithm

If you’re in touch with tech-talk, you’ve probably heard about a few different Google updates over the past few years. One of those was Penguin, which was originally rolled out in 2012. Penguin’s main goal (as outlined in their original blog post here) was to penalize...