Google is one of the largest search engines today, reaching more than 270 million unique users in the United States and a market share of 61. 4 percent among the leading U.S. search engine providers. It is exactly for this reason that your business should implement google reviews into your public relations management team.
What are Google Reviews?
The first thing you need to know is what exactly google review is. Google reviews are a star rating system that shows on your google business page and can help bring new leads as well as boost your business’s search rating. The reviews themself do not require the person leaving a review to have a Gmail address to leave their comments on your business’s product or service. The reviews level the playing field where some businesses have expensive campaigns and marketing hype.
The Importance of Google Reviews
Online reviews have become more popular with the rise of e-marketing and businesses alike. These days it is more likely for a potential customer to look up your business before making the decision to visit your establishment. The first thing they look for is what other people have to say about your business. 75 percent of users do not scroll past the first page of results. The more and better reviews you have the more the algorithm will adjust your local SEO ranking.
On top of increasing SEO ranking it builds brand trust. A type of transparency is created when businesses use google reviews. This idea of transparency has become more important to customers as a mass amount has become available with the growth of the digital market. A survey taken in 2020 says that 72 percent of consumers say positive reviews have them trust a business more than they may have otherwise. This provides a great opportunity for local businesses to gain a competitive advantage.
The more online reviews you have the better reputation your business has. Customers today expect to see reviews from a business’s previous customers. Having a google business post isn’t enough to catch a possible consumer’s attention. After implementing Google Review your business will see more feedback, an increase in local SEO ranking, and the more trustworthy your business is seen by customers.
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