I work with a lot of small businesses in San Antonio that are – to put it politely – novices at managing their online Google Adwords campaigns. No matter what type of business I work with, I continue to see the same small business marketing mistakes. Here are a few to...
If you’re in touch with tech-talk, you’ve probably heard about a few different Google updates over the past few years. One of those was Penguin, which was originally rolled out in 2012. Penguin’s main goal (as outlined in their original blog post here) was to penalize...
As we’ve discussed here before, small business marketing in San Antonio can be challenging. Our wonderful city is an eclectic blend of old-school and new-school mentalities that comes with its own unique culture and demographics. When it comes to choosing which social...
For most business owners, the idea of setting up a pay-per-click campaign can be daunting. Running a solid campaign on a DIY basis is incredibly difficult, and it can often be difficult to determine which agency should be handling your ad management on a monthly...
A lot of the potential clients that I meet with have experience in online marketing. Either they were previously doing it themselves, or they’ve previously paid someone else to do it for them. Either way, they’re not unfamiliar with how marketing strategies like...
