If you’re in touch with tech-talk, you’ve probably heard about a few different Google updates over the past few years. One of those was Penguin, which was originally rolled out in 2012. Penguin’s main goal (as outlined in their original blog post here) was to penalize and devalue websites that […]

As we’ve discussed here before, small business marketing in San Antonio can be challenging. Our wonderful city is an eclectic blend of old-school and new-school mentalities that comes with its own unique culture and demographics. When it comes to choosing which social media platforms you’ll utilize, select those that offer the […]

For most business owners, the idea of setting up a pay-per-click campaign can be daunting. Running a solid campaign on a DIY basis is incredibly difficult, and it can often be difficult to determine which agency should be handling your ad management on a monthly basis. To make matters even […]

A lot of the potential clients that I meet with have experience in online marketing. Either they were previously doing it themselves, or they’ve previously paid someone else to do it for them. Either way, they’re not unfamiliar with how marketing strategies like Pay-Per-Click (AKA Google AdWords, AKA Search Engine […]