Let’s face it. In many ways, San Antonio is not the poster-child for trendy, techy, online-savvy cities. Many businesses still run ads in the actual Yellow Pages here in San Antonio and the “good ol’ boy” network is still in full effect. That being said, the struggle...
Get Better Conversions from AdWords by Using Extensions I spend a lot of time putting out blogs about how to maximize your small business advertising online – and in particular how to avoid common mistakes with Pay-Per-Click ads – but for this update, I wanted to look...
If you’re not into the digital marketing scene (or one of those business owners who is consistently looking to see where their website is ranked on a daily basis), you probably didn’t notice some subtle but very important changes to the SEO rankings in the Google Maps...
I work with a lot of small businesses in San Antonio that are – to put it politely – novices at managing their online Google Adwords campaigns. No matter what type of business I work with, I continue to see the same small business marketing mistakes. Here are a few to...
If you’re in touch with tech-talk, you’ve probably heard about a few different Google updates over the past few years. One of those was Penguin, which was originally rolled out in 2012. Penguin’s main goal (as outlined in their original blog post here) was to penalize...
As we’ve discussed here before, small business marketing in San Antonio can be challenging. Our wonderful city is an eclectic blend of old-school and new-school mentalities that comes with its own unique culture and demographics. When it comes to choosing which social...
